With a panda in its logo, people in China perceived WWF as an organization that only protected Pandas. That’s clearly not the case. This was a rare brief from WWF where we were commissioned to help dispel this myth and inform consumers what other initiatives they were up to.
This campaign elegantly used its logo to represent the plethora of important issues the WWF was championing.
Creatives: Yinbo Ma, Carol Ong, Johnny Tan
CCO: Johnny Tan
There was a time where the was an APP for practically anything one needed. This phenomenon was particularly true in China.
Through a series of hyper-contextual digital banners and outdoor digital displays, we helped online e-book portal, iReader, find a provocative way to encourage people to choose e-books instead.
Creatives: Haoxi Lu, Yinbo Ma, JiaJun Li
CCO: Johnny Tan
Traditionally, car audio ads have always been crowded with various product specs and product shots.
During the Shanghai International Auto Show, we helped Bose illustrate the high fidelity of its product in an emotional and visually arresting way.
The campaign ran on pedestrian-level digital outdoor displays and in-show publications.
Creatives: Yinbo Ma, Joanne Zhang, Jeffrey Sun, Leo Zhang, Masashi Kawamura, Johnny Tan
CCO: Johnny Tan
There’s been extensive research done by psychologists who believe that color has the power to change a person’s mood and perception. The right colors can uplift you.
We created a series of ads to literally demonstrate this truth.
Creatives: Carol Ong, Yinbo Ma, Johnny Tan
CCO:Johnny Tan
A simple print and outdoor ad that illustrated Mountain Dew’s “Do the Dew” spirit.
I was particularly proud of this ad because it was my first ad that ran in New York’s Times Square for nearly a year. It became the backdrop for MTV’s (TRL) Total Recall Live program.
Creatives: Chien Hwang, Johnny Tan
2010 marked the year Shanghai hosted the World Expo for the first time in its history.
In the China pavilion, WWF China wanted to highlight its effort to protect wildlife as China is going though an unprecedented growth trajectory.
Through a series of posters made through an traditional technique of 剪纸 (Jian Zhi) or paper-cutting technique, where intricate images are carved out of a single piece of paper without any breaks.
Using such a technique underscored how inter-connected and delicate the animal ecosystem really is. A destruction of any particular animal can have a devastating knock-on effect.
With climate change accelerating at its current pace, we would all evolve a little differently.
‘Sweet Spot of Life'
The perfect car for people at the perfect age. No responsibilities, no kids and money to spend. The young want to be you and the old reminisce about being you. However, this sweet spot of life is rather short-lived in China where pressures to grow up fast is constantly thrust upon these young adults. So this campaign encourages our audience to make the most of this precious time.
Creatives:
CCO: Johnny Tan
ECD: Yu Kung
ACD: Mark Nicholson / Jenny Jin
Art Director: Jenny Jin / Yu Kung / Carrol Shen / Alpher Xian
Copywriter: Jimmy Chen / Lucy Dale / Mark Nicholson
2017 AME Awards - Bronze
Shoes:
Top - When you don't know what you like.
Bottom - When you always stick to what you like.
Middle - Life has a Sweet Spot. Make the most of it. The New Audi Q3.
Feet:
Top - Always thinking about sex
Bottom - Hardly thinking about sex
Middle - Life has a Sweet Spot. Make the most of it. The New Audi Q3.
Counting Sheep:
Top - The time in your life when you were told to go to bed early.
Bottom - The time in your life when you want to go to bed early.
Middle - Life has a Sweet Spot. Make the most of it. The New Audi Q3.
If this kind of nudity turns you on, welcome to Audi Sport.
Creatives:
CCO: Johnny Tan
ECD: Yu Kung
Creatives: Alpher Xian, Jenny Jin
Photographer: Uwe Duettmann
We helped Johnnie Walker take advantage of the Olympic fever; hijacked the moment and showed up in an inspiring way.
Creatives: Leo Zhang, Jeffrey Sun, Johnny Tan, Jay Qian
CCO: Johnny Tan
With climate change accelerating at its current pace, by the year 2050, these must-have luxury items would be the new normal.
We helped personal car valet service, E-Daijia, demonstrate the cold hard truth that when you drink and drive, you’re not the only one who can get hurt.
Creatives: Haoxi Lu, Yinbo Ma, JiaJun Li
CCO: Johnny Tan
Mentos struck a deal with several food court chains all across China to provide tray covers. It was the perfect channel for us to promote Mentos Gum with a little reminder to keep one’s breath fresh.
Creatives: Haoxi Lu, Yinbo Ma, Carol Ong
CCO: Johnny Tan
Whether it’s a business trip or a vacation of a lifetime, we all seek our own version of that special “Shangri-La”. It’s a kind of utopia that’s not just a place but rather, a special feeling of pure joy that almost always happens when you least expect it.
Shangri-La Hotels and Resorts has a unique brand of Asian hospitality that simply gets you, and brings you these unexpected and unforgettable “paradise”.
This campaign taps into real stories curated from hotel staff and guests.
Creatives: Kelly Pon, Yu Kung
CCO: Johnny Tan
Creative: Johnny Tan
